Team Lockups
Department- and sport-specific marks serve as unique assets for each program, while still representing the department as a whole. Sport-specific wordmarks unify the spirit identity and promote brand consistency by sharing a common visual language and hierarchy.
Each sport benefits from identification as part of Cal Ä¢¹½ÊÓƵ Athletics. Furthermore, the system communicates the diversity of the athletics program while building the core brand.
Examples
How to Access
Contact branding@CalÄ¢¹½ÊÓƵ.edu for the Spirit Lockups available for various constituent groups, such as Alumni. For all sports and Athletics department lockups, please contact the Sports Information Director.