Identity Hierarchy
Within our overall visual system, we’ve established a set hierarchy for how various marks should be used. The following hierarchy serves to guide which marks appear most often throughout the spirit brand. Additionally, this hierarchy should be used when providing assets to vendors and media outlets for use.
Primary Mark
Secondary Marks
Wordmarks
Our wordmarks are bold, graphic treatments that create a clear, consistent and memorable identity. The representation of the words “Cal ĢƵ”, “Kingsmen” and “Regals” become visual symbols of Cal ĢƵ Athletics. They incorporate unique structural elements to create a powerful look that distinguishes our wordmarks from those of other universities. The wordmarks have been specially designed and cannot be re-created through typesetting.
Combined Marks
Lockups
